The client contacted me to rebrand her personal branding, inspired by a tattoo that holds personal meaning for the client, establishing a deeper connection and infusing the brand with authenticity and significance.
With that in mind, I created a more fluid and organic interpretation of the original logo, conveying warmth, flexibility, life, and originality messages. It represents an evolution of the brand that preserves its essence while introducing new meanings and possibilities, making it more versatile and impactful.
The lines in this new logo are delicate and flowing, creating a sense of movement and harmony. This fluidity can be interpreted as conveying the idea of freedom and expansion, as if ready to embrace new possibilities and accept fresh beginnings with resilience. The organic curves and shapes can be associated with natural elements, symbolizing growth, vitality, and renewal, representing the progress and evolution of the client in therapy.
Furthermore, the unconventional approach to the design of the Psi symbol creates a unique identity for the brand, setting it apart from the competition and showcasing its ability to think innovatively and warmly toward its clients.
Original Logo Based on Tattoo
Rebranding - Current Logo
